Ramat Hanadiv Forum 4.9.2016
The meeting will take place on Sunday, September 4st, between 13:30-14:30, at the auditorium, visitors pavilion
Research about visitors at Ramat Hanadiv
During the last year we conducted a study to monitor visitor behavior at Ramat Hanadiv, in order to improve the suitability of the park and the gardens for visitor enjoyment. The study is the fruit of a collaboration with Prof. Noam Shoval from the Hebrew University (Department of Geography) and two of his graduate students (Yair Greenberger and Yonatan Shwimmer).
The study used a range of both standard and modern tools and methods, such as: GPS sensors, a mobile phone application that enables questions about visitors’ feelings to be asked in real time, maps and questionnaires.
The study asked questions such as: What characterizes the visitor community and their visits to Ramat Hanadiv? Where, when and for how long do people visit the memorial gardens and the park, during the year? What is the relationship between the type of activity (length of visit, walking pace, choice of activity area) and visitors’ characteristics?
This framework provided an opportunity to study visitors’ feelings during their visit in ‘real time’ using an application that presents timely questions relevant to the visitor’s location. It also enabled assessment of the effectivity and influence of marketing and guiding efforts, such as maps that promote particular components or sites over others.