A CONCEPTUAL SIP
A design exhibit inspired by the Wine Festival 'Wine & Plenty' will be among the displays at Ramat Hanadiv's Wine Festival, 3-4 July 2019.
Bespoke wine bottles and glasses, cutting-edge packaging, posters, video advertisements and more will be presented to the public for the first time in the exhibit 'A Conceptual Sip', part of the events programme at Ramat Hanadiv's Wine Festival, 4-5 July 2019.
The works on display are the creations of students of the division of Communication Design at Shenkar College of Engineering and Design. More than 20 graphic designers, in their second year of engineering studies, took part in the conceptual design project focused on regional wineries, in conjunction with the Wine Festival at Ramat Hanadiv. The ten best projects were selected for the exhibit. The design process included choosing original names for the wines, inspired by the Ramat Hanadiv Gardens and the Baron de Rothschild, and the design of logos, wine labels, posters, packaging, brand book, and related elements such as wine glasses and stickers.
According to Kfir Mamon, senior lecturer at Shenkar College, who initiated the project, the designs echo characteristics and prominent personalities of the region such as the Rothschild family, Sarah and Aaron Aaronsohn, local vegetation and wildlife, art galleries, Art Nouveau, etc. As part of the creative process, the designers chose the typical colours and textures of the environs: shades of green, brown earth, sunshine, and flowers.
The student Avishag Kochavi, whose works are on display, recalls: 'When we were given the brief, I immediately remember the book The Love of Mme. Rothschild by Sarah Aharoni. It tells the story of Gittel, the wife of Mayer Anshel, who founded the Rothschild dynasty, and the difficulties, the coping and the successes of the family from the female perspective of Gittel, a strong, wise and impressive woman'. Kochavi began to research the other women along the Rothschild family tree, and discovered the great impact they had throughout the generations. On the bottle labels she created, Kochavi shows the strength and power of the Rothschild women. 'I got my primary inspiration from Gittel and the Baroness Dorothy de Rothschild, a Jewish-British philanthropist, who served as president of PICA and worked tirelessly for the Jewish settlement in the land of Israel'. How did she connect these empowered women to the design of wine bottles? Kochavi found the link between elegant, feminine strength and the design concept in two of the flowers in the Ramat Hanadiv Memorial Gardens: 'The bird of Paradise (Tzipor Gan Eden) flower is an appropriate symbol for Dorothy, and the purple coastal iris (Iris Argamon) represents Gittel', Kochavi says. She bestowed the women's names on two of the wines, and chose these flowers as the basis of the bottles' design.
The Student Matan Ben Yehoshua is closely linked to wine through his culinary work. 'I always loved studying the history of wine in Israel and the world. When they assigned us this project for the upcoming Wine Festival at Ramat Hanadiv, questions started popping up in my head right away about regionality -- our local cultivars, where did it all begin?' After coming up with brand identities, Ben Yehoshua understood that the design of a wine brand must take on an original, authentic Israeli form. He visited vineyards and researched related visual expressions from the Bronze Age until the Baron de Rothschild's revival of the wine industry. The early periods, from the Bronze Age to the Islamic era, were the sources of his major inspiration. 'The design process', he adds, 'taught me a great deal about local wine and the huge range of Israeli grape cultivars'.
We would like especially to thank Mr. Eyal Steinman, Head of Communication Design Department ,The technical college of Shenkar - Engineering. Design. Art. and Architect Tamir Greenberg, CEO , The technical college of Shenkar - Engineering. Design. Art. for their approval and support of the project.
So, between sips and tastings during the Festival, you are invited to visit the exhibit and browse through its original, inspirational designs.
follow the link to the festival website
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