Mayer Amschel Rothschild (1812-1744). A Frankfurt merchant and antique coin collector, Mayer Amschel Rothschild became the family's first banker and founder of the modern Rothschild dynasty. The grandfather of Baron Edmond de Rothschild, he created the famous family crest. On a bronze shield in its center is an arm clenching five arrows, the symbol of Mayer Amschel and his five sons. Beneath the shield appears the motto, 'Unity, Industry, Integrity', expressing the core values of the House of Rothschild. Mayer Amschel's sons carried on their father's banking and commercial enterprises in five central European countries: Amschel (1773-1855), the eldest, in Frankfurt, Salomon (1774-1855) in Vienna, Nathan (1777-1836), in London, Carl (1788-1855) in Naples, and James (1792-1868), the youngest, in Paris. For each and all of these families, the red shield and its symbols served as inspiration and a long-lasting reminder of the family patriarch's vision and values: Though a single individual might be shattered, the unity of the Rothschilds served to keep them strong.